‘Summer Lesson’ is the questionable Project Morpheus VR title from the ‘Tekken’ team

Teasing its forthcoming appearance at the Tokyo Game Show later this month, Sony Computer Entertainment Japan revealed a new demo for its prototype VR hardware — with assistance from the creative forces behind the Tekken fighter series. You should probably put all ideas of a first-person punch-em-up aside though, this is very different. Summer Lesson puts the user inside a typical Japanese schoolgirl’s room, where it looks like you just seem to.. chill, interact and hang around, which sounds innocent enough, although there’s certainly a creepy element there just by the premise. The teaser didn’t explain much else, although the Tekken team’s Harada-san was happy to praise the interactivity element of the demo, and the preview video also added some comments about how it felt like someone was really there. We’re expecting to feel suitably embarrassed and awkward when we get to test it out at TGS 2014 in a few weeks — but we’re also hoping to get a better grasp of why the team decided to go with something that could easily be so misconstrued for a very conspicuous, very early Project Morpheus showcase. Take a look for yourself: we’ve posted the entire SCEJ PlayStation press event after the break, and even thoughtfully skipped to the Summer Lesson part, because we’re nice like that.

Sony Project Morpheus thumbnail image

Sony Project Morpheus

‘Find My iPhone’ exploit could be to blame for celebrity photo hacks

​We don’t need to rake over the gory details here, but in the last 12 hours, the internet has lost its “you know what” over some leaked celebrity photos. Initial reports suggested that hackers targeted the iCloud accounts of the high-profile victims, and held eager would-be-viewers to ransom on notorious bulletin-board 4chan, demanding Bitcoin in exchange for a peek of the images (reportedly earning a princely $95 for their troubles). As yet though, no one has been able to confirm how the images actually leaked, but some keen programmers think they may have spotted at least one (now fixed) route into accounts.

The potential exploit relates to a project on the code hosting site Github called, imaginatively, ibrute. Just a day before the images leaked, the developers of ibrute announced a bug in the Find My iPhone service means it doesn’t employ bruteforce protection (i.e. an attack can continue using different passwords until the right one if found). The implication is that this could give access to AppleIDs, and from there any number of avenues to compromise accounts become significantly more viable. It’s certainly not the first intrusion issue with the service we’ve seen. If this was the flaw used, the hackers would have needed email addresses of celebrities. But, it’s possible that only one address is needed, allowing to search inboxes for those of others in a domino effect.

The good (and either timely, or coincidental) news is, that the same developers have confirmed this exploit has just been patched. For now, however, the code lives on, only now marked as a “proof of concept.” We’ve reached out to Apple for comment, but until there’s any official word either way, this is one feasible possibility. There are of course a number of other potential routes into user accounts (not least the good old fashioned abuse of trust of a close colleague or friend, or romantic interest). What’s unusual here, is the apparent scale of the issue, with numerous celebrities suffering leaks all at the same time.

At the time of writing, Reddit was clamping down on people naming the alleged leakers, and picture hosting site Imgur is pulling any uploads of the images as best it can, 4chan also displayed rare twitchiness, and pulled the original thread. Likewise, with Twitter reportedly suspending accounts that share the images, you might want to think twice before you RT — it’s fair to say, the internet is officially in a spin.

Update: The Next Web has contacted the author of ibrute, asking if it could have been used to obtain the leaked images. The response: “I’ve not seen any evidence yet, but I admit that someone could use this tool.”

Matt Brian contributed to this report.

http://www.engadget.com/2014/09/01/find-my-iphone-exploit/?ncid=rss_truncated

Sony’s RX10 camera now shoots higher-quality video at a lower price

Sony Cyber-shot RX10

Sony’s Cyber-shot RX10 is a pretty capable camera, but it still has weaknesses: it doesn’t shoot super high-quality XAVC-S video, and that steep $1,300 price is bound to steer some people toward DSLRs and mirrorless cams. Well, consider both of those problems licked. Sony has just put out new firmware (installable through Macs and Windows PCs) that lets it record in XAVC-S and preserve more detail in your movies. At the same time, the RX10′s price has dropped to $1,000; that’s still a lot of money to shell out for a camera with a non-replaceable lens, but it’s definitely more accessible. If you’ve been holding out for a few more reasons to try this superzoom, you may want to take another look.

Sony Cyber-shot RX10 thumbnail image

Sony Cyber-shot RX10

Study: Social networks are making you distrustful and unhappy

Facebook’s 2012 experiment, while controversial, showed that what other people post on social media can alter moods. Apparently, though, that’s not the only thing Facebook, Twitter, Instagram and others of their ilk can do: according to a study by two European researchers, social media could also affect how satisfied people are with their lives. Fabio Sabatini from the Sapienza University in Rome and Francesco Sarracino from STATEC, the government statistics agency of Luxembourg, paired up to crunch data from a huge survey (seriously, there were 50,000 responders) conducted in Italy. That survey asked participants how satisfied they are with their current lives, how often they meet with friends, whether they trust people and what they typically do on the internet.

Based on the answers they got, the duo concluded that people tend to feel more satisfied with their lives and to be more trusting of people if they often meet with friends in person. Obviously, that’s not something you can do through the internet, so those who spend a ton of time on social networks are more inclined to be leery of other people. Sabatini and Sarracino also blame all the discrimination and hate speech online, in particular, for planting the seeds of distrust in social media users. In all, the study finds the overall effect of social networking on individuals to be “significantly negative” despite its power to keep people connected.

http://www.engadget.com/2014/09/01/social-networks-negative-effect-study/?ncid=rss_truncated

Physics’ best-known lectures are now available to everyone on the web

Professor Richard Feynman accepts his Nobel Prize in 1965

Ask professors about important physics lectures, and they’ll probably point you toward Richard Feynman’s famous 1964 talks. They led to one of the most popular physics books ever (over 1.5 million English copies sold) and helped generations understand concepts like quantum mechanics. They’ve been available to the public for a few years now, but there hasn’t been an easy, legal way to read them online… until now, that is. The California Institute of Technology has finished publishing Feynman’s lectures in a free, HTML5-based viewer that lets you read on any device with a modern web browser. Even the equations and diagrams are visible on small screens. You’re sadly not allowed to grab offline copies, but these web versions may be perfect for brushing up on the fundamentals of energy and matter before a big test — even if you have to study on your smartphone.

[Image credit: Associated Press]

http://www.engadget.com/2014/09/01/feynman-lectures-reach-the-web/?ncid=rss_truncated

What you need to know about the world’s most popular game streaming service, Twitch

Twitch was an accident. The live video streaming service, which boasts over 55 million unique users each month, began life in 2007 as “Justin.tv”: an all-hours video livestream of co-founder Justin Kan’s life. That wasn’t the whole point of the service, of course; later that year, “Justin.tv” opened up to the public, who could then “livestream” to various “channels.” At its inception, Justin.tv was a form of internet television, offering live broadcasts across a variety of topics. One such topic — gaming — took a particularly large portion of Justin.tv’s audience. So much so that, in 2011, the company spun out gaming into its own website: Twitch.tv. Three years later and Justin.tv is dead, the company is now known as “Twitch Interactive,” and Amazon just bought it for $970 million. Not too shabby for an “accident”.

WHAT IS TWITCH?

Like Justin.tv, Twitch.tv is a live video broadcasting service. Unlike Justin.tv, Twitch focuses solely on gaming. More specifically, Twitch focuses primarily on e-sports: the burgeoning world of competitive games played professionally for money.

For example! Twitch hosts a non-stop livestream of “The International,” an annual game tournament. At The International, teams compete in a Valve game named DOTA 2. Twitch broadcasts those games in real-time. This year, over 20 million people tuned in. Over 2 million people tuned in simultaneously at one point. Oh, and the winning team took home just over $5 million.

So, what are those 20 million people watching? They are literally watching live video of a video game being played by other human beings. The live video often has commentary (sometimes by the players themselves, other times by other folks), and often has a picture-in-picture view of the players face. That description can be applied to much of the content on Twitch, albeit with varying levels of production. The International (seen below) is a massive event, so its stream has very high production value.

DOTA 2 International Championships

In short, Twitch is mainly a venue for e-sports fans to watch live e-sports. But there’s another side to Twitch: participation. Within each Twitch user’s channel is an embedded chat widget, enabling the person (or people) broadcasting live video to interact directly with viewers. Interactivity expands the use of Twitch beyond simply watching e-sports being played live.

For example! Game development studio Vlambeer use their Twitch channel to broadcast a weekly stream of game development. Since their game is already available to purchase, fans can offer feedback directly on what they’ve played, see what’s currently in-development, and even influence the final product. It’s a direct pipeline from development team to player.

But these two examples are exceptions to the rule. They represent the “premium” end of Twitch’s content — the “whales” (especially high viewer numbers). Anyone can broadcast games on Twitch — even Engadget! — and, beyond using the web interface on a computer, it’s built into both the Xbox One and PlayStation 4. There’s even a new Android tablet with Twitch broadcasting capability built in. That accessibility means that the vast majority of video content broadcast on Twitch is, well, “just some person playing a game.” Some channels attract millions of viewers. Some attract single digits.

WHO’S USING TWITCH? AND WHY?

Twitch’s full user base is enormous: over 55 million “unique viewers” use Twitch annually, and over one million people use Twitch to broadcast each month.

gamers with joystick. side view ...Not these guys

The heavy-hitters — that is, the channels with the most views — tend to be “partners.” Twitch describes its “partner” program as such: “an exclusive group of the world’s most popular video game broadcasters, personalities, leagues, teams and tournaments.” That includes everything from The International to live broadcasts of press conferences; at this year’s big gaming trade show, E3, Twitch carried live broadcasts of every console maker’s press conference.

That said, the people broadcasting on Twitch vary dramatically. Though e-sports dominates the most-viewed list, Twitch is home to some incredible — and incredibly bizarre — user-generated content. Take, for instance, “Twitch Plays Pokémon.” Using Twitch, a programmer in Australia created an interactive game for Twitch viewers. He combined an emulation of GameBoy classic Pokémon Red with a bot that took text from chat. If a viewer entered “up” in chat, the character in Pokémon Red would move up. Simple enough! It becomes far less simple when hundreds of thousands of people are entering commands all at once. The result is what you see below.

Madness

Unbelievably, the game was eventually completed solely based on community commands. The system actually defeated a whole mess of Pokémon games. And now, fish are getting in on the action. Really!

Yet another use of Twitch: the phenomenon known as “speedrunning.” The term literally means to complete a game as quickly as possible. Sound lame? Watch this incredible video of Nintendo classic Mario 64 being defeated in under 10 minutes.

One particularly interesting subcommunity is helmed by the group “Games Done Quick” (GDQ). Each year, the group holds two marathons of non-stop live speedruns in an effort to raise money for charity (this summer’s event already happened, and they raised over $700K for Doctors Without Borders). In total, the group’s raised just shy of $3 million for charity by playing games as fast as humanly possible while live broadcasting the whole thing.

As for the general public, live broadcasting became far more mainstream when it entered the living room. With Xbox One and PlayStation 4, living rooms were suddenly thrust online in full view of the world. In the case of PlayStation 4 tech showcase The Playroom, Twitch was forced to outright ban the game; it enabled users to directly broadcast a full screen video feed of their living room. As you can imagine, that led to some occasionally lurid content.

Of course, that’s also the exception — many are simply using Twitch, and game broadcasting in general, as a social platform. Their friends are online, and they can participate remotely in each other’s games, follow the same people, and broadcast or watch together. It fosters community, and it’s instantly relatable to a generation that’s grown up with fast internet and computer ubiquity. As Ben Davis wrote in a recent New York Magazine piece, “So much of social life has migrated online already; why wouldn’t it be the entertainment that was live and social and digital that feels most vital?”

WHY SHOULD I CARE?

Perhaps you like money? With Twitch’s huge user base, there’s plenty of opportunity to jump in and get broadcasting. Between running ads on your content through Twitch’s partner program and charging a subscription price to your channel (which gives viewers an ad-free experience), you could make it a full-time gig. Of course, you’re one of millions. But that never stopped anyone before, right?

Okay, okay — let’s appeal to your more reasonable senses. This whole e-sports and live broadcasting thing is quickly becoming a pretty big deal. Maybe you dig traditional sports? E-sports might be your thing. The same rivalries transpire, and it’s full of the same human emotion. All the words they’re saying might sound like jargon at first, but that disappears after a few intense matches pique your interest.

Though e-sports gained prominence with the mass popularity of competitive first-person shooter games like Call of Duty and Halo, the game dominating Twitch’s charts now are of the “MOBA” genre (multiplayer online battle arena). Of this genre, millions are playing League of Legends and DOTA 2. Though from different developers and made independently of each other, both games are nigh identical in the way they play. Like sports, there is only one “arena” where players compete. Teams battle for control of the other’s side, carefully organizing tactics and strategies to win. In so many words, it’s a hell of a lot like traditional sports.

Loaded as the term “e-sports” may sound, Twitch offers a great (and free) opportunity to give them a shot. At very least, the fantasy sports players among you will feel right at home.

WANT EVEN MORE?

Despite Twitch’s relative newness as a company and service, there’s been quite a bit of words spilled in that time. From New York Magazine‘s excellent recent breakdown of the company’s purchase by Amazon, to our sister site Joystiq‘s coverage of Twitch Plays Pokémon, to The Next Web‘s interview with Twitch when the company spun out its video game arm, there’s quite a bit of material out there. Oh, and there’s the BBC‘s recent take on defining the service’s importance to the uninitiated (seen above) and this recent piece from the New York Times which digs in on e-sports.

[Image credit: Twitch (ESL TV), BBC Newsnight ("What is Twitch?"), Suzi Pratt/FilmMagic (The International DOTA 2 Championships, 2014), Vlambeer (Nuclear Throne devstream), Shutterstock ("Gamers"), Twitch Plays Pokémon (via Joystiq), Twitch (Fish Plays Pokémon), Sony Computer Entertainment/Reddit (The Playroom), YouTube]

http://www.engadget.com/2014/09/01/twitch-explainer/?ncid=rss_truncated

The New Era Of Smart Dining


Editor’s note: Rajat Suri is the founder and CEO of E la Carte.

The restaurant industry has been around for a long time – since the dawn of Western civilization itself. Starting in Ancient Rome, some of the earliest known public restaurants, called thermopolia, were local hot-spots where the citizenry would go to socialize, be waited on, and fill their stomachs after a hard day’s work.

Although our way of life has undergone a complete metamorphosis into today’s modern society, restaurants themselves have changed very little. The basic guest experience today is fundamentally the same as it was so many centuries ago in Rome’s thermopolia.

Software is changing all of that. Just as the rapid evolution of software is transforming how we live at home (think Nest), how we drive in cars (think Google) and how we travel in airplane cabins (think Virgin America), software is also dramatically transforming how we eat at restaurants. In restaurants, there is an entirely new consumer-facing software layer of apps and services being deployed as we speak.

For example, tablets with sophisticated software for guest ordering and payment, are being placed on every table at major brands like Applebee’s, the largest casual dining concept in the country. Waitlists are being automated by NoWait and NoshList, online ordering being made ubiquitous by OLO and mobile payment is now finding its way into fine-dining restaurants by OpenTable.

Big data and sophisticated algorithms can now be leveraged in real time to optimize operational processes like waiter steps of service, improve guest experience and drive superior returns. Restaurants themselves will start to differentiate based on the software-enabled experiences they offer to guests.

The new era of what I call “smart dining” has begun. What changed? PCs have been around for over 30 years and the Internet has been around for 20. But the real tipping point was the 2007 mass commercialization of the iPhone, which made the use of rich software applications trivially easy for consumers on mobile devices, through simple touch gestures. Finally we could experience the magic of great software on a plethora of modern consumer interfaces like Apple’s iOS and Google’s Android.

It was only a matter of time before this explosion of technology would find its way into the restaurant industry. In fact, the National Restaurant Association found as much as 63 percent of restaurant guests have relied on tech to do things such as place orders, make reservations, look up restaurant locations, and view menus and nutritional information. This number only seems likely to increase as millennials, the first generation of true digital natives, enter the working world and start to expand their purchasing power and market influence.

Restaurants in the smart dining era will function very differently from the classical restaurant we have become ingrained to. Guests will not simply interact with their favorite joint through human engagement and physical interfaces like paper menus, but also through virtual interfaces like tablet software and mobile phone apps.

While some may lament a perceived decline in human interaction, the truth is that in the smart-dining era waitstaff will be unshackled from rote functional tasks like having to remember toppings on a burger and will be able to focus on interactions with the guest that are more memorable and authentically personal. Restaurant operators will also make data-driven decisions that not only account for their back-of-house but a myriad of factors such as individual employee performance and guest demands. And the guest will enjoy the fact that they have more control and convenience than ever before, with powerful tools like diet and nutrition recommendations at their fingertips.

Restaurants will need to wholeheartedly embrace smart dining or risk their brands quickly becoming stale. Consumers today expect speed, convenience and modernity. For example, in the iPhone era, consumers are quick to abandon experiences that are even milliseconds slower than the alternatives. How will they react when some restaurants make them wait for several minutes longer than the competition?

And whereas operators may switch out their POS systems once a decade, consumers are more accustomed to tech experiences like phone and tablets that are upgraded every year. How will they react when some restaurants offer experiences that are obviously more obsolete than others?

It seems certain that smart dining will fundamentally change the lives of both restaurant workers and patrons worldwide. It is an exciting time to be involved in food hospitality; future generations will look back and see the advent of this smart dining era as a pivotal turning point in the restaurant industry’s long and storied history.

Article source: http://feedproxy.google.com/~r/Techcrunch/~3/XTbmi3LdAr8/

Yohann Is An iPad Stand Jony Ive Could Be Proud Of


I didn’t think I’d ever get excited about an iPad stand. But the Yohann, designed by Swiss architect Berend Frenzel, ticks all of my boxes. First up, it’s a thing of beauty, with an incredibly simple but clever — why didn’t I think of that — design. It’s also highly functional, in terms of viewing angles and positions. And it’s European-made.

Two versions are currently being crowd funded on Kickstarter. One manufactured with a glassfiber-reinforcedpolymer body covered with a high-end “piano” lacquer finish, and a second handcrafted wooden version, made in Germany and Italy, respectively.

YOHANN_high-res_10However, the most impressive thing is the way Frenzel has managed to take something so simple and make it so functional, allowing the one piece stand to house an iPad in three discrete viewing angles — from upright to a much more lean-back angle — in both landscape and portrait mode, as well as enabling it to be used resting on soft surfaces, such as your lap or bed.

As Jonathan “Jony” Ive once said, “true simplicity is derived from so much more than just the absences of clutter or ornamentation. It’s about bringing order to complexity.” And, dare I say it, the zen-like Yohann looks to have achieved this in spades and is a product the Apple design chief himself might well be proud of.

YOHANN_high-res_08

With that said, the Yohann is (like many of Apple’s own products) premium-priced. The glassfiber-reinforcedpolymer and lacquer-finished version is currently available at $69 for early Kickstarter backers (the cheapest option has already gone). And, likewise, the various wood versions start from $129. The former fit the iPad 2/3/4/Air, while the latter adds the iPad mini, too.

That higher pricing is, in part, attributed to being manufactured locally, “under european working conditions and ecological standards and [in the case of the wood version] made from sustainably grown regional wood types.” There’s also a patent pending in the U.S. and China, presumably to fend off inevitable cheaper knock-offs.

Article source: http://feedproxy.google.com/~r/Techcrunch/~3/SX0mqevKcPI/

Here’s What We Know So Far About The Celebrity Photo Hack


As you will by now have probably read, around 100 women celebrities (including Jennifer Lawrence, Rihanna and Kim Kardashian) have had naked and explicit pictures seemingly hacked from their iCloud accounts and published online, first on 4Chan and now all over the place. As a reminder, iCloud automatically stores photos, email, contacts and other information online, allowing users to sync this data across different devices. Many of the photos have been confirmed as being genuine, most notably by Lawrence.

The anonymous hacker who originally posted the images first on 4Chan claimed they were taken from iCloud accounts. They demanded donations via PayPal and Bitcoin in exchange for posting them, but only received 0.2545 BTC in donations, which is verifiable at this address: 18pgUn3BBBdnQjKG8ZGedFvcoVcsv1knWa

While it’s highly unlikely to be a security issue with iCloud, the incident has served to remind us all of the issues around internet security in general.

So what do we know about the celebrity photo hacks?

THE MEDIA
The mainstream media is reporting the phones were “hacked”. As usually, this is rarely defined.

Lawrence has previously said she uses iCloud, once saying: “My iCloud keeps telling me to back it up, and I’m like, I don’t know how to back you up. Do it yourself.” Metadata in the images shows that the vast majority were taken using Apple devices.

THE ‘HACK’
There is a suggestion that iCloud has been “hacked”. There has been absolutely no confirmation of this from Apple.

It’s highly unlikely that the “hacker” (or it may have been a group of hackers) was not able to breach Apple’s security in general, but instead targeted specific victims using a combination of social engineering, cracking the password or using Apple’s “Forgot my password” route. They could also have used other less technical methods (it’s usually the non-tech method that turn out to be the culprit, btw).

GUESSING EMAIL ADDRESSES AND PASSWORDS
Jennifer Lawrence was once quoted in a Time article about her email address containing a key word. Not a wise move. Never give clues in the public domain. Once an email address is known, a hacker could email the target person purporting to be something else (Apple’s iTunes for instance). The target puts their email and password into the hacker’s fake page. Voila.

This phishing attack is emerging as a likely culprit.

Also, having the same password for multiple products (such as eBay and Amazon) means a hacker, if they can get one account right, could use the same password to access your email or iCloud.

Also, Apple’s “Forgot my password” system means that if you know the victim’s birthday and the answers to some security questions, you might gain access to their account. There is a LOT of information out there on celebrities, so coming up with ideas for passwords is entirely possible.

Once inside it’s not possible to see photos or videos which are automatically uploaded from your iPhone to iCloud but you can use software to download it all. Again, voila.

A PROPER HACK
Another method might be a ‘brute force attack’ on an iCloud account via an automated program. This is hard on iCloud, though theoretically possible.

The Next Web suggests that a Python script on Github (and shared on Hacker News) recently allowed malicious users to ‘brute force’ a target account’s password on Apple’s iCloud, thanks to a vulnerability in the Find my iPhone service. Apple appears to have already patched the hole, however.

There’s no official confirmation this is the culprit though.

WAS IT VIA ANOTHER SERVICE?
Since many of the images appear to have been taken with Android devices and webcams, the leaked images may not have originated from the iCloud photo backup service at all. Many services have automatic backup tools, and could be accessed in similar ways to iCloud (as above).

SNAPCHAT?
Some of the photos had text overlaid. Were they from Snapchat? Probably not. These are most likely screen shots on someone’s phone.

VIA Wi-Fi?
Were phones hacked via WiFi, perhaps at a celebrity event? This is also not known or confirmed.

AN INSIDER?
Personal assistants and bodyguards often have access to celebrity phones. It’s a possibility. Was this hack an employee with access to data somewhere? Again, there’s on confirmation of this (and no suggestion it happened).

A STOLEN DEVICE?
There is aways the physical theft of a phone or laptop of a celebrity or belonging to someone well-connected to celebrities.

SHOULD YOU BE WORRIED?
No. iCloud is almost certainly safe. This looks like targeted attacks on well-known and ‘high value’ celebrities using some of the above methods.

HOW TO BETTER PROTECT YOURSELF
The best way is to turn on two-step (or ‘two factor’) verification for your iCloud account (or any online account), meaning a hacker would also need physical access to your phone AND your phone’s password to get in, via a text message sent to your phone with a temporary PIN. All the other services, like Google, also have two-step authentication. Check out TwoFactorAuth.org

Make your security questions more complex (e.g. not your date of birth, your pet’s name etc). ‘qwerty’ or ‘123456’ are the dumbest passwords ever.

Still really, really, really worried? Then completely turn off iCloud photo syncing through Settings iCloud. Or any similar automatic backup service. Then the photos will only ever be on your phone or the computer you back them up to. Then you have to worry about the phone or laptop being stolen and losing your photos…

BE CAREFUL OUT THERE

This is not the first time private celebrity images have been compromised. In 2011 many celebrities had images compromised by hacker Christopher Chaney who got into email accounts simply by guessing passwords. Chaney was caught and sentenced to 10 years in prison.

But guys like that are rarely caught. So use better security for your personal stuff.

Article source: http://feedproxy.google.com/~r/Techcrunch/~3/5N1nTCe7K68/

Are All Accelerators Decelerators?


Editor’s note: Ashwin Ramasamy is the founder of ContractIQ, a free service for enterprises and entrepreneurs to find curated outsourcing partners for their mobile initiatives.

  1. Anecdotes are somehow good enough to come to conclusion, when it comes to product-market fit.
  2. Building is somehow better than researching – I don’t know how writing code is about ‘product-market’ fit while researching about prospects is a less productive activity. Let’s do a face off between crappy MVP and well-administered research.
  3. “Crushing it” is more important than “plugging at it incrementally till it happens.”
  1. If there is one place I can go and meet all my customers and the qualified ones at that, will I not like it? That’s why VCs like accelerators. One place to go establish their brands and much lesser effort to spot horses to bet on.
  2. Like education, accelerators are businesses where it’s easy to appreciate the value of the best ones but hard to quantify ‘the impact or the lack of it’ of the average ones. So one that gives (questionable) advice, (replaceable) money, (uncertain) future funding and (mis-managed) sense of prioritization of startup tasks will look attractive, till the adjectives within the brackets are critically reviewed.
  3. We all like to win. So getting into an accelerator is somehow seen as a verdict on the founder’s quality. With nothing else to prove, the first wins are hard to resist. Remember the meaningless gamification that you plan to subject your users to. Karma is a more sophisticated and pre-paid bitch now. With acceptance percentages that make it look ridiculously tough, it just feels like it’s worth playing the game just to get admitted.

IMAGE BY Shutterstock USER 1000 Words (IMAGE HAS BEEN MODIFIED)

Article source: http://feedproxy.google.com/~r/Techcrunch/~3/Lwco3oLfnfM/