RIM chief: we looked ‘seriously’ at Android, didn’t want to join the herd
RIM’s current CEO Thorsten Heins has been very candid about his company’s plans and past, but he has usually given the impression that the company wouldn’t even consider deviating from its one true vision of a BlackBerry OS future. Although BlackBerry 10 is very much the center of RIM’s universe today, Heins has revealed to The Telegraph that his firm’s eyes did stray briefly — at one point, it “seriously” investigated Android as a platform. The company ended up backing away after deciding a “me-too” strategy didn’t fit the productivity-obsessed BlackBerry crowd, the executive says. RIM decided, like Nokia, that it couldn’t differentiate enough in Google’s ecosystem. There’s still some time to go before we learn whether or not the gamble on the in-house OS pays off. If Heins’ comments still leave you dreaming of what might have been, though, don’t worry: at least a few companies are providing their own visions in a slightly more tangible form.